Eren Koont

Eren Koont
Eren loves the building process and has transformed marketing for organizations large and small. From learning the fundamentals at Texas Instruments and Discovery Education during the first phase of his career, he spent the last 5 years as VP of Marketing at LiveSafe and Protenus, helping them build their demand generation functions and hone their brands. Eren is always pushing his teams to craft incredible stories, build solid and repeatable processes, and listen to customers. He also loves to mentor budding social impact entrepreneurs through the Halcyon Incubator. Balancing both a scrappy entrepreneurial mindset with the vision to build lasting brands, Eren always reminds his colleagues to “be excellent.”
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Recent Posts

Performance Economy #4. M32 Connect turns complex pricing into revenue wins

Posted by Eren Koont on Jun 22, 2020 1:46:00 PM

Following on previous spotlights on businesses that are using automation and other digital innovations to deliver greater customer value, we’re excited to feature M32 Connect—an AdTech and analytics company that helps publishers maximize the revenue they get from their digital ad assets using a proprietary, machine learning–driven SaaS platform.

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Topics: SaaS, transactions, performance economy, Adtech

Streamline your tiered pricing strategy with smart SaaS billing and subscription management solutions

Posted by Eren Koont on May 21, 2020 4:19:00 PM

Tiered pricing can be a real boon for companies that are looking to generate new revenue, particularly in ultra-competitive or crowded sectors. Yet, flexible pricing often introduces a level of complexity that can slow you down come month- and quarter-end. The solution: Utilize a unified SaaS automation solution that’s capable of streamlining all types of billing plans.

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Topics: billing, SaaS, Pricing, automation, performance economy, subscription management

Fintech disruption underlines the importance for financial services SaaS automation

Posted by Eren Koont on May 5, 2020 4:17:00 PM

Financial services may be a bit slower to the automation game than other sectors, but many organizations are now recognizing significant advantages from the integration of billing, revenue, and subscription management software into their IT systems.

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Topics: automation, performance economy, subscription management, covid-19

Finance automation SaaS—a multiplier in times of economic instability

Posted by Eren Koont on Apr 21, 2020 4:50:37 PM

More organizations of all types, sizes, and sectors are investing in digital transformation—including enlisting finance automation SaaS platforms— to solve business challenges.  An early result of the COVID-19 pandemic is that the newly volatile global economy requires companies to bridge gaps in financial, human, and other resources to continue to operate with some semblance of normalcy. 

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Topics: automation, performance economy, subscription management, covid-19

CompStak extends the life of QuickBooks with Ordway

Posted by Eren Koont on Mar 17, 2020 11:15:00 AM

We had the pleasure of visiting with CompStak just before the COVID-19 social distancing efforts took hold in both New York City where CompStak is headquartered, and Ordway HQ in Washington, D.C.

CompStak, a scaling startup with around 100 employees, is the leading crowdsourced platform for commercial real estate data. Growing quickly with a fairly complex business model, CompStak realized that they needed to replatform parts of their finance stack to keep up with their growth. During this transformation, they knew they wanted to stay on QuickBooks as their general ledger if they could. Their adoption of the Ordway billing and revenue automation platform meant they could continue to use QuickBooks and also “say yes” to complex Enterprise deals with unique pricing and terms.

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Topics: SaaS, operations, recurring revenue, scaling, subscription management

Four values made 2019 a SaaS success

Posted by Eren Koont on Dec 23, 2019 1:49:00 PM

We are about to finish a wonderful 2019 which saw us gain clients around the world. Organizations large and small chose to work with us because of our ability to support their revolutionary new business models. SaaS-based billing and revenue automation is empowering companies better connect their sales and finance functions and focus on building deep, performance-based relationships with their customers. We’re excited to support our clients as they lead the way in transforming their business.

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Topics: SaaS, automation, culture, startup, scaling

3 themes on scaling as Ordway welcomes ROTR Founders to DC

Posted by Eren Koont on Nov 14, 2019 1:09:00 PM

Founders from the Rise of the Rest portfolio (ROTR) descended on Washington DC to network, learn from each other, and take advantage of top-notch programming from the ROTR team.

Prior to the official kick-off of the summit, we welcomed Founders from across the country for a bit of pre-networking with other DC Tech leaders. We were happy to facilitate good discussions on a wide number of topics including scaling up.

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Topics: SaaS, careers, startup, build vs buy, scaling, hiring

Gulati selected to present Your Winning Product Playbook at SaaSNorth

Posted by Eren Koont on Nov 7, 2019 4:27:00 PM

Washington DC – November 7, 2019 – Ordway, a billing and revenue automation platform for scaling companies, is pleased to announce that Founder & CEO Sameer Gulati has been selected to present at the SaaSNorth Conference in Ottawa, Canada. Gulati will participate in a panel session titled “Your Winning Product Playbook,” scheduled for Wednesday, November 27th.

“Listening to customers is key, but so is a vision to fundamentally improve the way organizations and people run their businesses.”

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Topics: press release

8 ways technology is revolutionizing revenue optimization

Posted by Eren Koont on Oct 3, 2019 2:46:00 PM

Revenue growth at scale is the core goal of every business. Increasing profitable revenue growth is not the sole responsibility of the sales or marketing team. In today’s dynamic world, revenue optimization is a function of the entire organization and the technology and process that supports the effort: pricing experimentation, billing efficiency, CRM, professional services, and other processes. It is in this context that technology is playing a big role in revenue optimization through automation.

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Topics: billing, SaaS, operations, transactions, Pricing, automation, metrics

Billing bash celebrates rock star NYC companies

Posted by Eren Koont on Sep 16, 2019 11:44:00 AM

Leaders in the New York City tech scene gathered in the Flatiron District to celebrate efficiency gains brought about through billing and revenue automation and other process improvements.

One of the main goals of the evening was to build community between parts of organizations that don’t often have opportunities to share and learn best practices with other finance and accounting professionals.

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Topics: billing, SaaS, recurring revenue, DCTech, startup

 

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