Eren Koont

Eren Koont
Eren loves the building process and has transformed marketing for organizations large and small. From learning the fundamentals at Texas Instruments and Discovery Education during the first phase of his career, he spent the last 5 years as VP of Marketing at LiveSafe and Protenus, helping them build their demand generation functions and hone their brands. Eren is always pushing his teams to craft incredible stories, build solid and repeatable processes, and listen to customers. He also loves to mentor budding social impact entrepreneurs through the Halcyon Incubator. Balancing both a scrappy entrepreneurial mindset with the vision to build lasting brands, Eren always reminds his colleagues to “be excellent.”
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Recent Posts

8 ways technology is revolutionizing revenue optimization

Posted by Eren Koont on Oct 3, 2019 2:46:00 PM

Revenue growth at scale is the core goal of every business. Increasing profitable revenue growth is not the sole responsibility of the sales or marketing team. In today’s dynamic world, revenue optimization is a function of the entire organization and the technology and process that supports the effort: pricing experimentation, billing efficiency, CRM, professional services, and other processes. It is in this context that technology is playing a big role in revenue optimization through automation.

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Topics: billing, SaaS, operations, transactions, Pricing, automation, metrics

Billing bash celebrates rock star NYC companies

Posted by Eren Koont on Sep 16, 2019 11:44:00 AM

Leaders in the New York City tech scene gathered in the Flatiron District to celebrate efficiency gains brought about through billing and revenue automation and other process improvements.

One of the main goals of the evening was to build community between parts of organizations that don’t often have opportunities to share and learn best practices with other finance and accounting professionals.

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Topics: billing, SaaS, recurring revenue, DCTech, startup

Ordway expands billing and revenue management automation offering with Avalara tax compliance

Posted by Eren Koont on Aug 27, 2019 9:19:00 AM


Washington, DC – August 27, 2019 – Ordway, a billing and revenue automation platform for scaling companies, today announced it has partnered with Avalara, a leading provider of tax compliance automation for businesses, to offer an optional Avalara AvaTax integration to its customers. As a result of this partnership, Ordway customers can now choose Avalara’s AvaTax to more accurately calculate applicable taxes, fees, and surcharges for every billing line item, in real-time.

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Topics: press release

Flexibility of billing software API leads to fast implementation for Dispatch

Posted by Eren Koont on Jul 30, 2019 3:34:00 PM

Dispatch is a last-mile delivery service that is rapidly scaling to dozens of markets around the United States. It helps get industrial service parts to the right people at the right time, and makes money by deeply understanding how far, how fast, and how many parts to be delivered.

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Topics: billing, recurring revenue, API, automation, startup, build vs buy

Billing bash celebrates two rock star DMV companies

Posted by Eren Koont on Jul 25, 2019 3:15:00 PM

Yesterday, while most of Washington DC was consumed with Robert Mueller hearings on Capitol Hill, innovative DMV tech companies gathered in Bethesda, Maryland to celebrate efficiency gains brought about through billing and revenue automation and other process improvements.

One of the main goals of the evening was to build community between parts of organizations that don’t often have opportunities to share and learn best practices with other finance and accounting professionals.

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Topics: billing, SaaS, recurring revenue, DCTech, startup

Ordway billing bash celebrates company heroes

Posted by Eren Koont on Jul 16, 2019 11:01:00 AM

Yesterday, we invited some of the most interesting companies in Boston to the Ordway billing bash. The main purpose was to celebrate and connect parts of organizations that don’t seek the limelight and oftentimes are feeling the pain of data issues that lay between an organization’s CRM and their accounting software. We wanted to provide the community an opportunity to get together and celebrate successes that too often go unnoticed.

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Topics: billing, SaaS, operations, startup

Strategies to reduce churn through automated and manual communication

Posted by Eren Koont on May 13, 2019 12:39:00 PM

Sameer recently presented a pre-conference workshop at the Recurring Revenue Conference which brought together over 700 attendees from around the world to talk about scaling businesses. One of the important factors in building a sustainable B2B or B2C business is managing and reducing churn (when a customer partially or completely falls off their journey with you).

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Topics: SaaS, operations, recurring revenue, metrics, culture, startup, build vs buy, performance economy, churn

Insights that launched Ordway's business to new heights

Posted by Eren Koont on Apr 23, 2019 11:10:26 AM

Sameer Gulati recently shared insights on scaling a startup outside of Silicon Valley with the audience at the Tom Tom festival in Charlottesville, Virginia. He took the stage with Entrepreneur's Editor in Chief, Jason Feifer, Revolution's Rise of the Rest Seed Fund Partner, David Hall, and STORD's Co-founder and CEO Sean Henry

Throughout the panel discussion, Jason as moderator was able to explore the differences between East Coast and West Coast Venture Capital (traction vs potential). The four panelists also discussed how to prove product market fit during the early phase of an organization's life cycle, and what it means to scale a business outside of a major tech hub like New York City, Silicon Valley, or Boston.

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Topics: operations, Software, startup, performance economy

Performance Economy Spotlight #3. LevaData success based on efficiency gains

Posted by Eren Koont on Apr 11, 2019 1:37:00 PM

This series of blog posts is exploring companies in the emerging performance economy. Performance based pricing—also known as outcome-based pricing or results-based pricing—refers to a pricing model where the product is priced based on the customers’ expense reduction or revenue gained as a result of the adoption that product.

In the first two posts of this series, we covered performance-based pricing models that use revenue gained as the lever for shifts in pricing.

  • [24/7].ai leverages artificial intelligence and machine learning, combined with human intelligence, to create a personalized, predictive, and effortless customer experience.
  • Clerk.io helps companies drive sales by using artificial intelligence to power a personalized shopping experience, for every customer in their online store.

In performance economy spotlight #3, we’ll look at the other side of the performance-based pricing coin—using expense/cost reduction, rather than revenue gained, as a mechanism for setting customers’ price. What better industry to examine cost reduction than sourcing and procurement? LevaData stood out as an interesting company planting a flag deep into the performance economy.

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Topics: SaaS, operations, Pricing, Software, metrics, performance economy

Scaling a business requires build vs buy decisions - a 2x2 framework resource

Posted by Eren Koont on Apr 2, 2019 4:19:00 PM

As companies scale, especially in this SaaS-dominated economy, management teams will sooner or later be confronted with a build vs buy decision. All companies large or small, tend towards wanting to control everything they can. Compounding this natural inclination, if something is painful but “working,” they push making hard choices down the road. It's difficult to uncover what an organization is best suited to own fully, and what is worthy to hand off to external partners.

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Topics: billing, SaaS, recurring revenue, automation, careers, startup, build vs buy

 

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