Eren Koont

Eren Koont
Eren loves the building process and has transformed marketing for organizations large and small. From learning the fundamentals at Texas Instruments and Discovery Education during the first phase of his career, he spent the last 5 years as VP of Marketing at LiveSafe and Protenus, helping them build their demand generation functions and hone their brands. Eren is always pushing his teams to craft incredible stories, build solid and repeatable processes, and listen to customers. He also loves to mentor budding social impact entrepreneurs through the Halcyon Incubator. Balancing both a scrappy entrepreneurial mindset with the vision to build lasting brands, Eren always reminds his colleagues to “be excellent.”
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Recent Posts

Get better results from your CLM initiatives using finance automation

Posted by Eren Koont on Oct 19, 2020 11:00:00 AM

While it may have taken grand ideas and more than a little ingenuity to build some of today’s most well-known companies (e.g., Amazon, Apple, Disney, Google, HP and Microsoft started in their founders’ garages), the long-term success of businesses these days is built on the backs of customer relationships.

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Topics: billing, recurring revenue, automation, churn, revenue recognition

Digital transformation in FinTech: Automation technology drives value through efficient revenue management

Posted by Eren Koont on Sep 14, 2020 3:18:27 PM

With the term “digital transformation” splashed across business pages for some years now, it’s far too easy to think of it as a “Big Bang” occurrence—a once-in-a-lifetime experience that alters the universe forever. Technology is constantly evolving and the digital transformations we’re witnessing today have their origins in long-progressing industry shifts. The seeds of these shifts were planted many seasons ago.

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Topics: billing, SaaS, operations, automation, performance economy, subscription management

Ordway platform wins TiE50 and SaaS Awards recognitions

Posted by Eren Koont on Sep 3, 2020 11:34:48 AM

We’re very excited to announce that the Ordway billing and revenue automation platform is a 2020 TiE50 Winner in the prestigious TiE50 Awards Program. This ten-year old awards competition is a program of TiEcon, the world's largest conference for tech entrepreneurs.

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Topics: SaaS, operations, press release, DCTech, startup

Performance Economy Spotlight #6. Bullfrog Power is transforming Canada’s energy landscape with gainsharing

Posted by Eren Koont on Aug 17, 2020 2:11:00 PM

Energy is big business. This spotlight features a Canadian company that’s working to change the energy game. As one of the first social enterprises in Canada, Bullfrog Power uses business as a catalyst for social and environmental change. It embraces the principles of the performance economy by adhering to performance, transparency and accountability all while moving the needle on social and environmental outcomes.

Read these spotlights for more Performance Economy inspiration:

  • M32 Connect – Uses a proprietary, machine learning–driven SaaS “platform of platforms” to help digital publishers maximize the revenue they earn from their advertising assets
  • Indigo Ag – Uses data-driven technological innovations to rethink farming from seed to soil to sale
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Topics: performance economy

Reconnect 50% of your time to revenue-building activities

Posted by Eren Koont on Jul 27, 2020 1:47:00 PM

As if the global marketplace wasn’t volatile enough, factors like the COVID-19 pandemic and a technical skills shortage are making it even more difficult for companies to make ends meet each month. 

As we discuss elsewhere, productivity is a big issue for today’s resource-constrained teams. This is especially the case with distractions brought about by the “new normal” of widespread work from home (WFH). Some employees are contending with getting their jobs done while also caring for family members and keeping households running smoothly (here's a list of 32 tips for working from home). As a result, more lean organizations around the world are finding it increasingly challenging to accomplish the many administrative tasks that consume so many hours of their days such as inputting contract details, setting billing schedules, sending reminders, and so on. Carving out time in the day to focus on strategic activities that can actually grow the business is an afterthought for upwards of 50% of an employee's time.

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Topics: billing, SaaS, automation, startup, scaling

Performance Economy #5. Rethinking the farming business model from seed to sale

Posted by Eren Koont on Jul 17, 2020 10:27:00 AM

We love it when we get to witness the performance economy in action. Why? We believe that, now and in the future, sustainable business success is dependent on delivering greater value with every transaction. But, not just any value... it must be demonstrable to the customer. 

This demonstrability—or “transparency,” as the model calls it—is woven through every fiber of the modern-day performance economy, especially in the way that businesses measure and optimize success for their customers. And digital technology is a key tool in making that transparency possible.

This next performance economy spotlight features a company—Indigo Agriculture—that’s using technology to embed value in every level of their business. What’s more, they’re working to support the environment while doing so.

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Topics: Pricing, Software, performance economy

Performance Economy #4. M32 Connect turns complex pricing into revenue wins

Posted by Eren Koont on Jun 22, 2020 1:46:00 PM

Following on previous spotlights on businesses that are using automation and other digital innovations to deliver greater customer value, we’re excited to feature M32 Connect—an AdTech and analytics company that helps publishers maximize the revenue they get from their digital ad assets using a proprietary, machine learning–driven SaaS platform.

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Topics: SaaS, transactions, performance economy, Adtech

Streamline your tiered pricing strategy with smart SaaS billing and subscription management solutions

Posted by Eren Koont on May 21, 2020 4:19:00 PM

Tiered pricing can be a real boon for companies that are looking to generate new revenue, particularly in ultra-competitive or crowded sectors. Yet, flexible pricing often introduces a level of complexity that can slow you down come month- and quarter-end. The solution: Utilize a unified SaaS automation solution that’s capable of streamlining all types of billing plans.

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Topics: billing, SaaS, Pricing, automation, performance economy, subscription management

Fintech disruption underlines the importance for financial services SaaS automation

Posted by Eren Koont on May 5, 2020 4:17:00 PM

Financial services may be a bit slower to the automation game than other sectors, but many organizations are now recognizing significant advantages from the integration of billing, revenue, and subscription management software into their IT systems.

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Topics: automation, performance economy, subscription management, covid-19

Finance automation SaaS—a multiplier in times of economic instability

Posted by Eren Koont on Apr 21, 2020 4:50:37 PM

More organizations of all types, sizes, and sectors are investing in digital transformation—including enlisting finance automation SaaS platforms— to solve business challenges.  An early result of the COVID-19 pandemic is that the newly volatile global economy requires companies to bridge gaps in financial, human, and other resources to continue to operate with some semblance of normalcy. 

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Topics: automation, performance economy, subscription management, covid-19

 

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