Guest Author, Laura Smous

Guest Author, Laura Smous
Laura is the Director of Product Marketing at AdRoll and the Certificate Director / Associate Instructor for the Digital Marketing Management certificate, at the University of Utah. She blends extensive Software-as-a-Service (SaaS) and agency experience, along with a love for marketing and passion for data, to help companies unlock the potential of emerging technologies to develop memorable customer experiences that drive engagement, revenue and loyalty. A versatile marketing leader and writer, with over twenty years of experience. Laura received a BS in Computer Information Systems and International Business from Indiana University’s Kelley School of Business, as well as a BA in Germanic Studies.
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Recent Posts

Adtech + Martech + Legacy Pricing Models = Madtech

Posted by Guest Author, Laura Smous on May 30, 2019 1:41:00 PM

It’s 2019, and what was only recently chiefmartec.com’s Martech 5000 has swelled to a whopping 7040. As a result of this proliferation of technology, advertising tech (adtech) and marketing technologies (martech) continue to converge, into what is now being affectionately dubbed “Madtech.”

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Topics: SaaS, operations, Pricing, culture, martech, madtech, Adtech

 

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