Sameer Gulati

Sameer Gulati
Sameer’s track record designing many of the world’s leading ERP and financial billing systems equipped him with the knowledge and desire to found Ordway. As one of the first Product Managers at Zuora, Intacct, and Workday, to product leadership at First Data, Sameer developed a deep understanding of the heartbeat of a business – billing and finance. An entrepreneur at heart, Sameer is also an active angel investor including investments in UrbanStems, Social Tables, TrackMaven, and Advantia Health. Throughout the excitement, strains, and challenges of building enterprise-level products, he constantly reminds his colleagues to “win or learn.”
Find me on:

Recent Posts

Ordway Achieves SOC 2. Why it’s important, and three tips for managing the SOC 2 process

Posted by Sameer Gulati on Aug 26, 2020 10:10:07 AM

We are thrilled to announce our next-generation billing and revenue automation platform has successfully completed an audit established by the American Institute of Certified Public Accountants (AICPA) to certify its SOC 2 compliance. This audit means we have the controls necessary to deliver enterprise-quality software for our global customers. Our clients can rest knowing their order-to-revenue workflow is underpinned by the highest quality standards. 

Read More

Topics: operations, press release, change management, build vs buy

Adapting “business as usual” strategies in times of uncertainty

Posted by Sameer Gulati on Mar 31, 2020 1:00:00 PM

Finding it hard to accomplish the ‘W’ in your company’s WFH protocols? We feel your pain. If you’re struggling to get down to business during these uncertain times, put one of these productivity hacks to work. 

Read More

Topics: billing, SaaS, culture, performance economy, covid-19

Announcing a $10M Series A. New heights reveal an even higher peak.

Posted by Sameer Gulati on Feb 19, 2020 8:15:00 AM

When we launched our billing and revenue automation platform to the world 18 months ago, I set high expectations for the founding team. Transforming the way sales and finance teams work together to modernize their business models is no small undertaking.

With customers around the world in industries including software development, healthcare, logistics, performance management, manufacturing, and finance, we’ve witnessed transformation first hand. Building on this foundation, today I’m excited to announce we’ve raised a $10M Series A led by CRV and joined by Clocktower Ventures, Lerer Hippeau, and Revolution’s Rise of the Rest Seed Fund.

Read More

Topics: billing, SaaS, operations, recurring revenue, press release, scaling, revenue recognition

5 pricing trends from the BoS Unconference

Posted by Sameer Gulati on Oct 8, 2019 11:17:00 AM

This year’s Business of Software conference featured an experimental Unconference session where attendees could choose topics to discuss and debate.

I led a discussion about moving beyond simple subscriptions. It definitely struck a nerve with the attendees and the conversations that ensued centered around a few emerging themes facing all businesses.

Read More

Topics: billing, SaaS, Pricing, performance economy

Where’s my boat? My legacy vendor’s salesperson bought it.

Posted by Sameer Gulati on Sep 20, 2018 12:34:00 PM

The technology stack you choose not only supports growth, it shapes it.

Software is such a integral part of the modern work environment that it impacts all areas of your business, from how you do things, to who you hire.

TLDR Version:

  • Companies are at risk if they don’t adapt to customer desire for flexibility
  • Playing it safe on productivity software can inhibit growth
  • Safety means paying for enterprise-software salespeople’s boats
  • Smart companies are reevaluating legacy software
  • Modern approaches lead to better outcomes.
Read More

Topics: SaaS, operations, Pricing, Software

Pricing may be simple. Your customer is not.

Posted by Sameer Gulati on Aug 8, 2018 8:44:00 AM

Price simplicity was once considered paramount to a successful SaaS pricing strategy. The advice was formulaic—establish a value metric, assemble a “good, better, best” tiered plan structure, provide people monthly and annual billing options, and you were off to the races.

“The pain point that every single B2B company shares is pricing.” – https://frontapp.com/blog/2017/02/13/how-we-de-risked-our-saas-pricing-strategy/

Things have changed. Oversimplification of your pricing model may cause your company to leave money on the table. This is because fast-growing businesses, regardless of size, often find they must serve different user types, each with their own willingness to pay, in order to grow.

Read More

Topics: billing, SaaS, operations, Pricing

No one says “I love my billing and finance software.” We’re changing that.

Posted by Sameer Gulati on Jun 4, 2018 5:49:03 PM

Ordway is on a mission to make billing and revenue automation a reality for growing businesses. The legacy SaaS billing products that were designed nearly a decade ago handle a few use cases well, but they are very rigid and companies quickly discovered that maintenance and customization come at the cost of lengthy projects that gobble up internal resources.

Read More

Topics: billing, SaaS, operations

 

Relieve your billing pains

Hear from executives who have been in your shoes

The Ordway blog helps growing businesses understand the best practices around billing and revenue automation.

Topics will include:

  • finance resources for growing businesses
  • spotlights on best practices
  • tips to streamline your billing and revenue processes
 

Eliminate manual workarounds in order-to-revenue

Discover the Ordway platform

If you are ready to strengthen your sales-to-finance process, our experts are here to help.

Request a demo

Subscribe Here

Recent Posts