Sameer Gulati

Sameer Gulati
Sameer’s track record designing many of the world’s leading ERP and financial billing systems equipped him with the knowledge and desire to found Ordway. As one of the first Product Managers at Zuora, Intacct, and Workday, to product leadership at First Data, Sameer developed a deep understanding of the heartbeat of a business – billing and finance. An entrepreneur at heart, Sameer is also an active angel investor including investments in UrbanStems, Social Tables, TrackMaven, and Advantia Health. Throughout the excitement, strains, and challenges of building enterprise-level products, he constantly reminds his colleagues to “win or learn.”
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Recent Posts

Where’s my boat? My legacy vendor’s salesperson bought it.

Posted by Sameer Gulati on Sep 20, 2018 12:34:00 PM

The technology stack you choose not only supports growth, it shapes it.

Software is such a integral part of the modern work environment that it impacts all areas of your business, from how you do things, to who you hire.

TLDR Version:

  • Companies are at risk if they don’t adapt to customer desire for flexibility
  • Playing it safe on productivity software can inhibit growth
  • Safety means paying for enterprise-software salespeople’s boats
  • Smart companies are reevaluating legacy software
  • Modern approaches lead to better outcomes.
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Topics: SaaS, Software, operations, Pricing

Pricing may be simple. Your customer is not.

Posted by Sameer Gulati on Aug 8, 2018 8:44:00 AM

Price simplicity was once considered paramount to a successful SaaS pricing strategy. The advice was formulaic—establish a value metric, assemble a “good, better, best” tiered plan structure, provide people monthly and annual billing options, and you were off to the races.

“The pain point that every single B2B company shares is pricing.” – https://frontapp.com/blog/2017/02/13/how-we-de-risked-our-saas-pricing-strategy/

Things have changed. Oversimplification of your pricing model may cause your company to leave money on the table. This is because fast-growing businesses, regardless of size, often find they must serve different user types, each with their own willingness to pay, in order to grow.

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Topics: SaaS, Pricing, operations, billing

No one says “I love my billing and finance software.” We’re changing that.

Posted by Sameer Gulati on Jun 4, 2018 5:49:03 PM

Ordway is on a mission to make billing and revenue automation a reality for growing businesses. The legacy SaaS billing products that were designed nearly a decade ago handle a few use cases well, but they are very rigid and companies quickly discovered that maintenance and customization come at the cost of lengthy projects that gobble up internal resources.

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Topics: billing, SaaS, operations

 

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Recent Posts