With the term “digital transformation” splashed across business pages for some years now, it’s far too easy to think of it as a “Big Bang” occurrence—a once-in-a-lifetime experience that alters the universe forever. Technology is constantly evolving and the digital transformations we’re witnessing today have their origins in long-progressing industry shifts. The seeds of these shifts were planted many seasons ago.
We’re very excited to announce that the Ordway billing and revenue automation platform is a 2020 TiE50 Winner in the prestigious TiE50 Awards Program. This ten-year old awards competition is a program of TiEcon, the world's largest conference for tech entrepreneurs.
We are thrilled to announce our next-generation billing and revenue automation platform has successfully completed an audit established by the American Institute of Certified Public Accountants (AICPA) to certify its SOC 2 compliance. This audit means we have the controls necessary to deliver enterprise-quality software for our global customers. Our clients can rest knowing their order-to-revenue workflow is underpinned by the highest quality standards.
We had the pleasure of visiting with CompStak just before the COVID-19 social distancing efforts took hold in both New York City where CompStak is headquartered, and Ordway HQ in Washington, D.C.
CompStak, a scaling startup with around 100 employees, is the leading crowdsourced platform for commercial real estate data. Growing quickly with a fairly complex business model, CompStak realized that they needed to replatform parts of their finance stack to keep up with their growth. During this transformation, they knew they wanted to stay on QuickBooks as their general ledger if they could. Their adoption of the Ordway billing and revenue automation platform meant they could continue to use QuickBooks and also “say yes” to complex Enterprise deals with unique pricing and terms.
When we launched our billing and revenue automation platform to the world 18 months ago, I set high expectations for the founding team. Transforming the way sales and finance teams work together to modernize their business models is no small undertaking.
With customers around the world in industries including software development, healthcare, logistics, performance management, manufacturing, and finance, we’ve witnessed transformation first hand. Building on this foundation, today I’m excited to announce we’ve raised a $10M Series A led by CRV and joined by Clocktower Ventures, Lerer Hippeau, and Revolution’s Rise of the Rest Seed Fund.
The best aspect of working with Ordway clients is the fact that we get to watch our customers grow and thrive. A great idea, product/market fit, and team are critical to future success, but so is the infrastructure needed to scale. Oftentimes, we are fortunate to engage with customers right as they are re-imagining their billing architecture and infrastructure to enable more rapid growth and scale.
Revenue growth at scale is the core goal of every business. Increasing profitable revenue growth is not the sole responsibility of the sales or marketing team. In today’s dynamic world, revenue optimization is a function of the entire organization and the technology and process that supports the effort: pricing experimentation, billing efficiency, CRM, professional services, and other processes. It is in this context that technology is playing a big role in revenue optimization through automation.
Yesterday, we invited some of the most interesting companies in Boston to the Ordway billing bash. The main purpose was to celebrate and connect parts of organizations that don’t seek the limelight and oftentimes are feeling the pain of data issues that lay between an organization’s CRM and their accounting software. We wanted to provide the community an opportunity to get together and celebrate successes that too often go unnoticed.
It’s 2019, and what was only recently chiefmartec.com’s Martech 5000 has swelled to a whopping 7040. As a result of this proliferation of technology, advertising tech (adtech) and marketing technologies (martech) continue to converge, into what is now being affectionately dubbed “Madtech.”
Sameer recently presented a pre-conference workshop at the Recurring Revenue Conference which brought together over 700 attendees from around the world to talk about scaling businesses. One of the important factors in building a sustainable B2B or B2C business is managing and reducing churn (when a customer partially or completely falls off their journey with you).