The best aspect of working with Ordway clients is the fact that we get to watch our customers grow and thrive. A great idea, product/market fit, and team are critical to future success, but so is the infrastructure needed to scale. Oftentimes, we are fortunate to engage with customers right as they are re-imagining their billing architecture and infrastructure to enable more rapid growth and scale.
Revenue growth at scale is the core goal of every business. Increasing profitable revenue growth is not the sole responsibility of the sales or marketing team. In today’s dynamic world, revenue optimization is a function of the entire organization and the technology and process that supports the effort: pricing experimentation, billing efficiency, CRM, professional services, and other processes. It is in this context that technology is playing a big role in revenue optimization through automation.
Yesterday, we invited some of the most interesting companies in Boston to the Ordway billing bash. The main purpose was to celebrate and connect parts of organizations that don’t seek the limelight and oftentimes are feeling the pain of data issues that lay between an organization’s CRM and their accounting software. We wanted to provide the community an opportunity to get together and celebrate successes that too often go unnoticed.
It’s 2019, and what was only recently chiefmartec.com’s Martech 5000 has swelled to a whopping 7040. As a result of this proliferation of technology, advertising tech (adtech) and marketing technologies (martech) continue to converge, into what is now being affectionately dubbed “Madtech.”
Sameer recently presented a pre-conference workshop at the Recurring Revenue Conference which brought together over 700 attendees from around the world to talk about scaling businesses. One of the important factors in building a sustainable B2B or B2C business is managing and reducing churn (when a customer partially or completely falls off their journey with you).
Sameer Gulati recently shared insights on scaling a startup outside of Silicon Valley with the audience at the Tom Tom festival in Charlottesville, Virginia. He took the stage with Entrepreneur's Editor in Chief, Jason Feifer, Revolution's Rise of the Rest Seed Fund Partner, David Hall, and STORD's Co-founder and CEO Sean Henry.
Throughout the panel discussion, Jason as moderator was able to explore the differences between East Coast and West Coast Venture Capital (traction vs potential). The four panelists also discussed how to prove product market fit during the early phase of an organization's life cycle, and what it means to scale a business outside of a major tech hub like New York City, Silicon Valley, or Boston.
This series of blog posts is exploring companies in the emerging performance economy. Performance based pricing—also known as outcome-based pricing or results-based pricing—refers to a pricing model where the product is priced based on the customers’ expense reduction or revenue gained as a result of the adoption that product.
In the first two posts of this series, we covered performance-based pricing models that use revenue gained as the lever for shifts in pricing.
- [24/7].ai leverages artificial intelligence and machine learning, combined with human intelligence, to create a personalized, predictive, and effortless customer experience.
- Clerk.io helps companies drive sales by using artificial intelligence to power a personalized shopping experience, for every customer in their online store.
In performance economy spotlight #3, we’ll look at the other side of the performance-based pricing coin—using expense/cost reduction, rather than revenue gained, as a mechanism for setting customers’ price. What better industry to examine cost reduction than sourcing and procurement? LevaData stood out as an interesting company planting a flag deep into the performance economy.
SaaStr Annual 2019 was a little Burning Man, a little United Nations, and a lot of great ideas and sessions to help scale your business. Our team enjoyed networking, learning, and evangelizing how billing and revenue recognition can become a source of joy for businesses (not a hodgepodge of manual processes and disparate systems).
Swing by Ordway booth #425 and learn more about how 2019 can be a year of adopting a billing process you don’t dread.
In this episode of Pain in the GAAP, we dive into MRR, or monthly recurring revenue — a metric critical to SaaS businesses that can be a little tricky if you deal with real customers and not just spreadsheets.
We talk about how MRR is a useful metric for businesses to understand their future prospects as well as provide a business’ board and investors information to determine valuations.