8 ways technology is revolutionizing revenue optimization

Posted by Eren Koont on Oct 3, 2019 2:46:00 PM

Revenue growth at scale is the core goal of every business. Increasing profitable revenue growth is not the sole responsibility of the sales or marketing team. In today’s dynamic world, revenue optimization is a function of the entire organization and the technology and process that supports the effort: pricing experimentation, billing efficiency, CRM, professional services, and other processes. It is in this context that technology is playing a big role in revenue optimization through automation.

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Topics: billing, SaaS, operations, transactions, Pricing, automation, metrics

Ordway billing bash celebrates company heroes

Posted by Eren Koont on Jul 16, 2019 11:01:00 AM

Yesterday, we invited some of the most interesting companies in Boston to the Ordway billing bash. The main purpose was to celebrate and connect parts of organizations that don’t seek the limelight and oftentimes are feeling the pain of data issues that lay between an organization’s CRM and their accounting software. We wanted to provide the community an opportunity to get together and celebrate successes that too often go unnoticed.

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Topics: billing, SaaS, operations, startup

Adtech + Martech + legacy pricing models = Madtech

Posted by Guest Author, Laura Smous on May 30, 2019 1:41:00 PM

It’s 2019, and what was only recently chiefmartec.com’s Martech 5000 has swelled to a whopping 7040. As a result of this proliferation of technology, advertising tech (adtech) and marketing technologies (martech) continue to converge, into what is now being affectionately dubbed “Madtech.”

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Topics: SaaS, operations, Pricing, culture, martech, madtech, Adtech

Strategies to reduce churn through automated and manual communication

Posted by Eren Koont on May 13, 2019 12:39:00 PM

Sameer recently presented a pre-conference workshop at the Recurring Revenue Conference which brought together over 700 attendees from around the world to talk about scaling businesses. One of the important factors in building a sustainable B2B or B2C business is managing and reducing churn (when a customer partially or completely falls off their journey with you).

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Topics: SaaS, operations, recurring revenue, metrics, culture, startup, build vs buy, performance economy, churn

Insights that launched Ordway's business to new heights

Posted by Eren Koont on Apr 23, 2019 11:10:26 AM

Sameer Gulati recently shared insights on scaling a startup outside of Silicon Valley with the audience at the Tom Tom festival in Charlottesville, Virginia. He took the stage with Entrepreneur's Editor in Chief, Jason Feifer, Revolution's Rise of the Rest Seed Fund Partner, David Hall, and STORD's Co-founder and CEO Sean Henry

Throughout the panel discussion, Jason as moderator was able to explore the differences between East Coast and West Coast Venture Capital (traction vs potential). The four panelists also discussed how to prove product market fit during the early phase of an organization's life cycle, and what it means to scale a business outside of a major tech hub like New York City, Silicon Valley, or Boston.

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Topics: operations, Software, startup, performance economy

Performance Economy Spotlight #3. LevaData success based on efficiency gains

Posted by Eren Koont on Apr 11, 2019 1:37:00 PM

This series of blog posts is exploring companies in the emerging performance economy. Performance based pricing—also known as outcome-based pricing or results-based pricing—refers to a pricing model where the product is priced based on the customers’ expense reduction or revenue gained as a result of the adoption that product.

In the first two posts of this series, we covered performance-based pricing models that use revenue gained as the lever for shifts in pricing.

  • [24/7].ai leverages artificial intelligence and machine learning, combined with human intelligence, to create a personalized, predictive, and effortless customer experience.
  • Clerk.io helps companies drive sales by using artificial intelligence to power a personalized shopping experience, for every customer in their online store.

In performance economy spotlight #3, we’ll look at the other side of the performance-based pricing coin—using expense/cost reduction, rather than revenue gained, as a mechanism for setting customers’ price. What better industry to examine cost reduction than sourcing and procurement? LevaData stood out as an interesting company planting a flag deep into the performance economy.

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Topics: SaaS, operations, Pricing, Software, metrics, performance economy

Ordway’s top takeaways from SaaStr Annual 2019

Posted by Eren Koont on Feb 12, 2019 1:40:00 PM

SaaStr Annual 2019 was a little Burning Man, a little United Nations, and a lot of great ideas and sessions to help scale your business. Our team enjoyed networking, learning, and evangelizing how billing and revenue recognition can become a source of joy for businesses (not a hodgepodge of manual processes and disparate systems).

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Topics: billing, SaaS, operations, Pricing, startup, build vs buy, performance economy

Heading to SaaStr 2019? Ordway booth #425 | Discover a billing process you don’t dread

Posted by Eren Koont on Jan 17, 2019 3:09:00 PM

Swing by Ordway booth #425 and learn more about how 2019 can be a year of adopting a billing process you don’t dread.

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Topics: billing, SaaS, operations, Software, automation

MRR. The Purring Lion of SaaS Metrics

Posted by Eren Koont on Oct 31, 2018 10:40:00 AM

In this episode of Pain in the GAAP, we dive into MRR, or monthly recurring revenue — a metric critical to SaaS businesses that can be a little tricky if you deal with real customers and not just spreadsheets.

We talk about how MRR is a useful metric for businesses to understand their future prospects as well as provide a business’ board and investors information to determine valuations.

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Topics: billing, SaaS, operations, recurring revenue, Podcast, metrics

Mister Rogers Was a Fortune Teller: Creativity and Collaboration

Posted by Jason Yablinsky on Oct 8, 2018 1:13:52 PM

There is nothing more comforting than watching Mister Rogers don his trademark sweater. As a someone who calls Pennsylvania home, the statue of his likeness in Pittsburgh is a reminder of more simple times. 30 years ago, “‘Mister Rogers’ Neighborhood’ showed how people made crayons. Today, crayon-making is a robot’s job.”

TLDR Version:

  • Automation is here and changing businesses: Crayola
  • There will be disruption and displacement
  • Companies that get this right will create value for their customers
  • New use cases for automation are emerging: hiring and brand experience
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Topics: billing, operations, automation, change management

 

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