Adtech + Martech + Legacy Pricing Models = Madtech

Posted by Guest Author, Laura Smous on May 30, 2019 1:41:00 PM

It’s 2019, and what was only recently chiefmartec.com’s Martech 5000 has swelled to a whopping 7040. As a result of this proliferation of technology, advertising tech (adtech) and marketing technologies (martech) continue to converge, into what is now being affectionately dubbed “Madtech.”

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Topics: SaaS, operations, Pricing, culture, martech, madtech, Adtech

Performance Economy Spotlight #3. LevaData success based on efficiency gains

Posted by Eren Koont on Apr 11, 2019 1:37:00 PM

This series of blog posts is exploring companies in the emerging performance economy. Performance based pricing—also known as outcome-based pricing or results-based pricing—refers to a pricing model where the product is priced based on the customers’ expense reduction or revenue gained as a result of the adoption that product.

In the first two posts of this series, we covered performance-based pricing models that use revenue gained as the lever for shifts in pricing.

  • [24/7].ai leverages artificial intelligence and machine learning, combined with human intelligence, to create a personalized, predictive, and effortless customer experience.
  • Clerk.io helps companies drive sales by using artificial intelligence to power a personalized shopping experience, for every customer in their online store.

In performance economy spotlight #3, we’ll look at the other side of the performance-based pricing coin—using expense/cost reduction, rather than revenue gained, as a mechanism for setting customers’ price. What better industry to examine cost reduction than sourcing and procurement? LevaData stood out as an interesting company planting a flag deep into the performance economy.

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Topics: SaaS, operations, Pricing, Software, metrics, performance economy

Performance Economy Spotlight #2. Clerk.io

Posted by Eren Koont on Mar 15, 2019 2:07:00 PM

In the first of four posts exploring companies that are embracing the emerging performance economy we highlighted [24]7.ai. [24]7.ai is redefining the way companies interact with consumers by leveraging artificial intelligence and machine learning—and a performance-based pricing model—to deliver customer acquisition products and customer engagement products.

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Topics: Pricing, Software, metrics, performance economy

Performance Economy Spotlight #1. [24]7.ai

Posted by Eren Koont on Feb 22, 2019 10:38:00 AM

Over a series of four posts, we’ll explore companies that are embracing the emerging performance economy. Aligned incentives and transparency of metrics are key to performance-based pricing that fuels this new trend. Technology and software are allowing business leaders to share both upside and downside risk with their partners, customers, and vendors.

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Topics: Pricing, Software, automation, metrics, performance economy

Ordway’s top takeaways from SaaStr Annual 2019

Posted by Eren Koont on Feb 12, 2019 1:40:00 PM

SaaStr Annual 2019 was a little Burning Man, a little United Nations, and a lot of great ideas and sessions to help scale your business. Our team enjoyed networking, learning, and evangelizing how billing and revenue recognition can become a source of joy for businesses (not a hodgepodge of manual processes and disparate systems).

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Topics: billing, SaaS, operations, Pricing, startup, build vs buy, performance economy

Where’s my boat? My legacy vendor’s salesperson bought it.

Posted by Sameer Gulati on Sep 20, 2018 12:34:00 PM

The technology stack you choose not only supports growth, it shapes it.

Software is such a integral part of the modern work environment that it impacts all areas of your business, from how you do things, to who you hire.

TLDR Version:

  • Companies are at risk if they don’t adapt to customer desire for flexibility
  • Playing it safe on productivity software can inhibit growth
  • Safety means paying for enterprise-software salespeople’s boats
  • Smart companies are reevaluating legacy software
  • Modern approaches lead to better outcomes.
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Topics: SaaS, operations, Pricing, Software

Pricing may be simple. Your customer is not.

Posted by Sameer Gulati on Aug 8, 2018 8:44:00 AM

Price simplicity was once considered paramount to a successful SaaS pricing strategy. The advice was formulaic—establish a value metric, assemble a “good, better, best” tiered plan structure, provide people monthly and annual billing options, and you were off to the races.

“The pain point that every single B2B company shares is pricing.” – https://frontapp.com/blog/2017/02/13/how-we-de-risked-our-saas-pricing-strategy/

Things have changed. Oversimplification of your pricing model may cause your company to leave money on the table. This is because fast-growing businesses, regardless of size, often find they must serve different user types, each with their own willingness to pay, in order to grow.

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Topics: billing, SaaS, operations, Pricing

 

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