Where’s my boat? My legacy vendor’s salesperson bought it.

Posted by Sameer Gulati on Sep 20, 2018 12:34:00 PM

The technology stack you choose not only supports growth, it shapes it.

Software is such a integral part of the modern work environment that it impacts all areas of your business, from how you do things, to who you hire.

TLDR Version:

  • Companies are at risk if they don’t adapt to customer desire for flexibility
  • Playing it safe on productivity software can inhibit growth
  • Safety means paying for enterprise-software salespeople’s boats
  • Smart companies are reevaluating legacy software
  • Modern approaches lead to better outcomes.
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Topics: SaaS, Software, operations, Pricing

Pricing may be simple. Your customer is not.

Posted by Sameer Gulati on Aug 8, 2018 8:44:00 AM

Price simplicity was once considered paramount to a successful SaaS pricing strategy. The advice was formulaic—establish a value metric, assemble a “good, better, best” tiered plan structure, provide people monthly and annual billing options, and you were off to the races.

“The pain point that every single B2B company shares is pricing.” – https://frontapp.com/blog/2017/02/13/how-we-de-risked-our-saas-pricing-strategy/

Things have changed. Oversimplification of your pricing model may cause your company to leave money on the table. This is because fast-growing businesses, regardless of size, often find they must serve different user types, each with their own willingness to pay, in order to grow.

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Topics: SaaS, Pricing, operations, billing

 

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