SaaStr Annual 2019 was a little Burning Man, a little United Nations, and a lot of great ideas and sessions to help scale your business. Our team enjoyed networking, learning, and evangelizing how billing and revenue recognition can become a source of joy for businesses (not a hodgepodge of manual processes and disparate systems).
The technology stack you choose not only supports growth, it shapes it.
Software is such a integral part of the modern work environment that it impacts all areas of your business, from how you do things, to who you hire.
- Companies are at risk if they don’t adapt to customer desire for flexibility
- Playing it safe on productivity software can inhibit growth
- Safety means paying for enterprise-software salespeople’s boats
- Smart companies are reevaluating legacy software
- Modern approaches lead to better outcomes.
Price simplicity was once considered paramount to a successful SaaS pricing strategy. The advice was formulaic—establish a value metric, assemble a “good, better, best” tiered plan structure, provide people monthly and annual billing options, and you were off to the races.
“The pain point that every single B2B company shares is pricing.” – https://frontapp.com/blog/2017/02/13/how-we-de-risked-our-saas-pricing-strategy/
Things have changed. Oversimplification of your pricing model may cause your company to leave money on the table. This is because fast-growing businesses, regardless of size, often find they must serve different user types, each with their own willingness to pay, in order to grow.