Following on previous spotlights on businesses that are using automation and other digital innovations to deliver greater customer value, we’re excited to feature M32 Connect—an AdTech and analytics company that helps publishers maximize the revenue they get from their digital ad assets using a proprietary, machine learning–driven SaaS platform.
Revenue growth at scale is the core goal of every business. Increasing profitable revenue growth is not the sole responsibility of the sales or marketing team. In today’s dynamic world, revenue optimization is a function of the entire organization and the technology and process that supports the effort: pricing experimentation, billing efficiency, CRM, professional services, and other processes. It is in this context that technology is playing a big role in revenue optimization through automation.
We invite you to listen to our new Pain in the GAAP podcast. Each month we’ll spend 5-10 minutes covering a new topic we wished we knew when building finance and operations teams at growing companies. We'll discuss various finance and accounting topics, such as rev rec, A/R, A/P, FP&A, monthly closing, Excel tips, and other general topics.